10 design propositions from Dieter Rams

Please remember as designers you are creating new ideas, you think laterally, you are creative, obstinate, determined, sensitive and a risk taker. Have a browse of the following. Dieter Rams produced many classic designs check out this site.

The work of Dieter Rams can be summarised best by his 10 design propositions:

1. Good design is innovative.

2. Good design makes a product understandable.

3. Good design is elegant.

4. Good design makes a product useful.

5. Good design is unobtrusive.

6. Good design is honest.

7. Good design is long living.

8. Good design is consequent right to the very last detail.

9. Good design is friendly to the environment.

10. Good design is as little design as possible.